An avatar creator rather than a styling scenario, and that difference is the whole point of it.
Nobody is going to a party. You start with a face, choose a hairstyle and recolour it, set the expression, then work outward through outfits and accessories. The claim on the box is five thousand items, and whether or not that is exact, the practical effect is that you can build a character who looks like nobody else on the site. People use it to make an avatar they actually keep.
It is the closest thing here to a sketchbook, and that is why it lasts longer than the games with a plot.
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Orientation
Built for a landscape screen. On a phone, turn the device sideways.
Frequently asked questions
Can I change the face, not just the clothes?
Yes. Hair, hair colour, eyes, expression and skin tone are all editable before you get to the wardrobe.
How do I keep what I made?
Take a screenshot. Nothing on the site saves to an account.