Baddie Outfits

The baddie aesthetic looks effortless and is not. It runs on fit, finish and a very short list of shapes, and the whole thing collapses if any one of them is off.

Bodycon or oversized, rarely in between. Neutral or high contrast, rarely busy. Hair and nails doing as much work as the clothes. Add a print or a fussy detail and it stops reading as the style altogether, which is the most common way this goes wrong on a first run.

Keep the piece count low. The look is built from four or five decisions made well, not from filling every slot.